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Do you plan on purchasing a space at a convention, trade show or other similar event? That's good. However, it's not just a surface area: you need the "building"! Take full advantage of your allotted space by investing in a booth, stand, display unit or any other showroom furniture that will reflect your brand image and encourage visitors to contact you.
Our marketing expertise in exhibition events allows us to offer you invaluable advice so you can get the most out of your investment:
Marketing your brand image at an exhibition Motivating your sales team and distributors for an exhibition Analyzing the competition Acquiring prospective customer data at an exhibition event Evaluating new markets: location (Québec and elsewhere) and types of events Positioning a new product according to target markets and available exhibitions
Remember that taking part in an exhibition event involves lengthy preparation. The logistics for such events are often complex and many unexpected situations may arise. But we are there for you! In fact, our work consists of letting you get back to work running your business! Our team is trained to help you with all stages of the planning process so you don't have to deal with the tasks that are tedious and energy-draining but necessary for your successful participation in a convention, trade show or any other event exhibition held in Québec or elsewhere (Canada and United States). The experience of P.E. Poitras Exhibition Services is recognized in Québec... you can count on it.
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Planning
The type of event. If you have never participated in an exhibition or show before, we can assist you in evaluating how taking part in such an event can support your marketing plan as well as define attainable objectives for the exhibition or show in question. We can also provide advice and help target events, both in Canada and abroad, that are oriented to your clientele. Planning. Preparing for an event usually takes between 5 to 11 months. As you are aware, the success of your event depends on being able to reach your goals. However, many companies overlook adequate preparation and follow-up for events.
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Designing a stand
Our creative team enjoys the challenge of designing booth concepts that reflect each client's image. Your booth is a form of communication that can ensure you have a more profitable exhibition experience than your competitors. Remember, allotting 25% of your event budget to the booth is normal. Any less would mean that you are not developing the potential of this multi-level communication tool.
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Rent or buy
After evaluating your needs and budget, we can assist you in choosing from among affordable options so that you may fully benefit from participating in an event.
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Technical services
We can manage such technical details as an electricity supply, telephone service, Internet connections or audio-visual equipment, giving you some peace of mind. We will evaluate your technical needs so as to avoid any unpleasant (and often expensive) surprises on the installation site.
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Transporting equipment
Do you want to hold an exhibition outside Quebec? Do not forget that transportation costs outside the province often amount to roughly 18% of your total budget for an event. Take advantage of our experience to ensure the safe arrival of your equipment, without incurring any financial penalties.
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New markets
The development of new markets allows you to act and share your knowledge with the world. You must, however, be present onsite to confirm your place in the market. Consequently, you must carefully select a firm that can plan your events outside the province. P. E. Poitras Exhibition Services has developed expertise in evaluating all the facets of an international exhibition. You then only need concern yourself with preparing your own business strategies while P. E. Poitras thoroughly plans the logistics of this exhibition, from the moment your booth leaves for the event and until its return.
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